It is a naturally derived, highly purified ingredient used in cosmetics for its hydrating, skin-soothing, and anti-irritation properties. It is commonly sourced from sugar beets.

It acts as a humectant and osmolyte, helping to retain moisture in the skin and protect cells from environmental stress. It also improves the overall texture of products by providing a smooth, silky feel.

Yes, it is generally considered suitable for all skin types, including sensitive skin, due to its gentle and hydrating nature.

It enhances skin hydration, reduces irritation, strengthens the skin barrier, and improves product spreadability and sensory experience.

Yes, it is considered safe and non-toxic, with an excellent safety profile backed by regulatory agencies and industry studies.

Yes, it is highly compatible with a wide range of cosmetic actives, including hyaluronic acid, niacinamide, and peptides, enhancing overall formulation stability and efficacy.

It helps reduce fine lines and wrinkles by promoting skin hydration and elasticity, making it a valuable addition to anti-aging skincare formulations.

Owing to its multifunctional properties, it is used in a variety of products, such as moisturizers, cleansers, sunscreens, shampoos, conditioners, and serums.

It contributes to a smoother, more luxurious texture in formulations, offering a lightweight feel without greasiness or heaviness.

Yes, the BetaPure™ (Betaine Anhydrous 99%) is vegan-certified.